![]() Risk, released in the 1950s, is a stunningly literal expression of cold-war realpolitik. Twister is the translation, onto a game board, of the mid-1960s sexual revolution. ![]() Tetris was invented exactly when and where you would expect - in a Soviet computer lab in 1984 - and its game play reflects this origin. The enemy in Tetris is not some identifiable villain (Donkey Kong, Mike Tyson, Carmen Sandiego) but a faceless, ceaseless, reasonless force that threatens constantly to overwhelm you, a churning production of blocks against which your only defense is a repetitive, meaningless sorting. It is bureaucracy in pure form, busywork with no aim or end, impossible to avoid or escape. And the game’s final insult is that it annihilates free will. Despite its obvious futility, somehow we can’t make ourselves stop rotating blocks. Tetris, like all the stupid games it spawned, forces us to choose to punish ourselves. In 2009, 25 years after the invention of Tetris, a nearly bankrupt Finnish company called Rovio hit upon a similarly perfect fusion of game and device: Angry Birds. Mobile is not going away, which makes now the best time to consider your mobile strategy for your domain.The game involves launching peevish birds at green pigs hiding inside flimsy structures. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.- Jerry Dischler, Vice President, Product Management, AdWords Please remember that 30% of the entire UK internet traffic already comes from smartphones – – and Google acknowledged back in May of 2015, that mobile searches are overtaking desktop searches: You should not neglect the mobile optimisation of your site. Every URL will therefore get redirected to this startpage when accessed from a smartphone. redirects to m. when accessed with a smartphone, instead of returning a 404, as it should.Īnother example is .uk (-46%), which only has a home page for their mobile version. (-67%), for example, redirects many of their pages which are not optimized for mobile use – because many of their products use Adobe Flash – to their mobile home page. All these redirects to the home page constitute soft-404 errors which have a negative impact on the site. If a specific page is not available it should return a status code 404 (page not found) instead of just redirecting the user to the home page, regardless of the desktop or mobile version. It is not hard to get a fix on what Google thinks of your page where mobile-friendlyness is concerned: just use Google’s Mobile-Friendly Test. They lost 72% of their mobile Visibility on .uk. (2) Į managed to lose 50% of their keyword rankings between desktop and mobile searches, where the loss in the Top 10 is even more pronounced at 70%, because they do not have a mobile version. Sadly, their set-up does not work as well, due to some implementation issues. ![]() also decided to put their mobile content on a different domain, yp.com. This is a great example to show that Google really does not care where you put your mobile content, as long as the two versions are set up correctly. Lastly, it is worth to mention that managed to gain 17.26% in their mobile Visibility, which is quite a lot for a domain of this size, though they might want to check if this increase is not hurting .uk as the following chart suggests.Ĭomparing the mobile Visibility for with the desktop Visibility of .uk on .uk If we only look at the keywords within the Top 10 search results, we find that the mobile version ranks for 1.110 keywords while the desktop version only ranks for 744 keywords, an increase of nearly 50% between the mobile and desktop Top 10. If we take a closer look at the domain with the second best increase in mobile Visibility,, we find the number of keywords for the mobile- and desktop-index to be about the same – 12,393 for mobile and 11,600 for desktop, a slight edge of 6,5% for the mobile keywords. Google’s integration of tweets within the search results also was an important milestone. That is the reason why Twitter managed to increase their mobile Visibility by 131%, from 465 to 1,077 points. ![]() Comparison between the desktop- and mobile-Visibility for on .ukįor the calculation of the Visibility Index, the keywords are weighted according to the position, search volume and click probabilities.
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